Because You’re Small was created for the do-it-yourself small business owners and non-profit leaders that are looking for proven strategies to implement immediately and not a book full of flowery marketing jargon. If you are drowning in information being shared by various sources, struggling to re-prioritize or just want the solutions to move you ahead, Because You’re Small contains the answers you have been waiting on. By the end of Because You’re Small previous excuses for not having a stronger presence or failing to impress potential customers are removed and replaced with: - A full marketing plan outline - 10 free to low-cost business marketing tools - 19 proven techniques for immediate implementation - 9 reasons to embrace your current size - The right way to ALWAYS have a marketing budget - A formula to calculate your Social Media Return on Investment - List of 25 Social Media Sites to check out You are just pages away from accomplishing BIG things while you’re small.
As you begin to accomplish and implement the strategies and concepts contained with this book, your potential customers or patrons can feel confident your group can perform the tasks as presented to them or your products and service levels are superior to others. Every action taken haphazardly previously should be a memory. Make a decision today to no longer rely on your current size to justify what your business or organization is or is not doing.
Ebony T. Grimsley is the owner of Above Promotions, a publicity, marketing and promotions company in Tampa. Her instinctive business sense and passion for assisting others in achieving their dreams creates a perfect match for success for all of her clients and attendees at conferences and seminars. Invited to speak on entertainment industry topics, marketing strategies, crisis communication issues, leadership and organizational techniques and professional journalism, Ebony has educated those in the business and entertainment communities, locally and across the nation. She has been featured on MSNBC.com, the Retail Customer Experience, MainStreet and other publications and panels. She has emceed events and appears as a monthly guest on WEAL in North Carolina. Although most of her clients and experiences reach beyond the Tampa Bay area, she continuously plans, hosts and participates with charitable events such as Stu’s Annual Father Daughter Dance, Tampa Bay Association of Black Journalists’ Griot Drum Awards, Susan G. Komen Race for the Cure, and Kingdom Worship Center's A Day of Thanks, to name a few.