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Five Essential Elements of Social Media to Market Your Book Successfully
By Chris Bass
E-Book (available as PDF files)
About the Author
What are the five essential elements of social media to help you successfully market your book? Chris Bass, author and director of marketing for Booktango shares his experience and the key lessons he's learned while helping hundreds of authors harness the power of social media to successfully market their books.
This book was based on a very successful webinar that I have delivered multiple times to authors who have published many different types of books. As the director of marketing services and brand marketing and strategy expert for Author Solutions, I have noticed that a lot of authors struggle to make the most of social media. Some authors post a single status update to Facebook saying that their books have been published and leave it at that. Some understand the importance of social media but are overwhelmed by the huge number of options available and don’t know where to begin. Some have never used social media before and aren’t even sure what the term means. Whether you’re a longtime blogger and user of social media platforms like Facebook and Twitter or are just getting started, this book will teach you the five things you should know about social media to help you get the word out about your book.
Chris Bass is a strategic marketing expert who has developed brand strategies and marketing initiatives for companies such as Subaru, ITT Technical Institute, Zimmer Hips, Eli Lilly, Evinrude and the Indianapolis Colts. In his role as director of author marketing services at Author Solutions he advised hundreds of authors how to harness the power of social media to help increase awareness for their books. He has also spoken at conferences and frequently speaks on Author Learning Center webinars to help authors understand the value of social media marketing. He is currently director of marketing for Booktango and the Author Learning Center. Additionally, he is a regular contributor to the Booktango.com blog, which focuses on free publishing and marketing advice for authors. You can follow him on twitter @Chris_Booktango.
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