India is changing rapidly & this needs new paradigms for Marketing. This book explores powerful new ways of connecting with customers to drive revenue & profitability.
Ajay Kelkar was earlier the CMO of HDFC bank & Shoppers Stop. He has over 20 years of experience across Consumer goods & Retailing. He has over the last 4 years co promoted a Customer Marketing & Engagement company called Hansa Cequity. When not working Ajay loves to be in the Himalayas with his family & also run Marathons.